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Chaomeilin Jinxiang-the leader in domestic respiratory protection

2020-04-20       9084


Vice president of China Textile Business Association, chairman of Zhejiang safety and health protection products industry association, chairman of Jiande Chaomei Daily Chemical Co., Ltd

Jiande Chaomei Daily Chemical Co., Ltd. is recognized as the "gold signboard" in the field of respiratory protection in the domestic labor protection industry. After more than 40 years of hard work, under the leadership of Lin Jinxiang, chairman of the board of directors, Chaomei ranked in the forefront of similar products in terms of enterprise scale, market share and brand influence, and was included in the third batch of "made in Zhejiang" standard drafting units, PM2.5 protective mask group standard drafting units, and the national standard for particulate matter respiration revision drafting units. North Korea and the United States have not only obtained the national industrial product production license, but also obtained the medical and health mask license. It is one of the few domestic enterprises that can produce industrial, civil and medical health protective masks.

Along the way, Lin Jinxiang feels that there is a long way to go, dare not slack off, and lead the enterprise to stand up bravely in the tide of market economy, full of vitality. Recently, the editor of China labor insurance network made an exclusive interview with Chairman Lin Jinxiang.

Endure loneliness and dream

Lin Jinxiang's pragmatic quality comes from his past experience. Looking back in 1978, the young farmer started his business by selling a car of firewood for 30 yuan and borrowing 20 yuan. In the past 10 years, he has been both a boss and a salesman, selling mops, knitted gloves and hardware screwdrivers. In order to save money in the early stage of the business, Lin Jinxiang takes the rice cake made by his mother to satisfy his hunger every time he goes out. The best treatment in the evening is a five yuan one night hotel, and more often, he lives in a shelter. The delivery place is mostly in mountainous areas. It's bumpy and dangerous all the way. On a long journey, Lin Jinxiang did not know how much sweat he had shed. In his own words, there is no easy thing to do in the world. If he wants to take the crown, he should bear the weight first.

In his 20s, he was a man of great courage. Lin Jinxiang said: "I was confused when I met setbacks, but I never thought about giving up. Now what I am most proud of is that I have built the industry benchmark platform for children with years of efforts. I think every entrepreneur is eager to inherit his career. Now I'm glad to see two sons forge ahead for a better Korean American brand. "

Talking about the past hardships, Lin Jinxiang didn't have much emotion, "actually, our generation is lucky. After the reform and opening up, the state policy encourages business, so I have the opportunity to do what I want to do. If one wants to succeed, he must first learn to bear hardships, endure loneliness and keep his dream. "

Practice social responsibility and speak for the workers

In 1996, Lin Jinxiang started production of masks under the introduction of friends, but at the beginning, the inventory was overstocked due to poor sales. Seeing the enterprise in financial difficulties, his family put all their savings to support him. That is to say, from that moment on, Lin Jinxiang has never wavered in any great difficulty: to do well in products and company is the best return for his family.

"At first, I only thought that I could support my family by doing labor insurance business, but I fell in love with this virtuous and benevolent industry. According to the popular saying now, it's called not forgetting the beginning. Now think about it, willfulness is sometimes a good thing. Because you are willful, some thoughts will always be in your mind. I don't know which day, what kind of fruit will it bear... " Lin Jinxiang likes to study hard. He also has his own unique views on marketing. His persistence and "willfulness" in his career has made him and today's Chaomei.



In 2003, severe respiratory syndrome (SARS) was rampant in many parts of the world. Indonesia, the Philippines, Singapore, Thailand, Vietnam, the United States, Canada and other countries have successively seen a number of SARS cases. In 2004, the medical and Chemical Department of the national development and Reform Commission determined that North Korea and the United States would be the first batch of national emergency rescue materials reserve enterprises (up to now, North Korea and the United States have been the national emergency materials reserve units for 14 consecutive years). Until now, North Korea and the United States still shoulder the responsibility of providing emergency rescue materials reserve for the country. Lin Jinxiang still clearly remembered the scene of 200000 masks transported by special plane to Beijing Xiaotangshan Hospital. Seeing the scene of the press conference, the central leadership and all the staff wearing the mask of Chaomei, Lin Jinxiang felt the lofty mission of a labor protector for the first time.

During the SARS period, the DPRK and the US insisted on delivering masks to the places where they needed the most, and won the praise of colleagues in the industry, which also established the leading position of the DPRK and the US in the labor insurance industry.

After SARS, North Korea and the United States pay more attention to corporate social responsibility: no matter in critical moments such as Wenchuan earthquake, Tianjin Port explosion, or bird flu outbreak, North Korea and the United States are unswervingly providing respiratory protective equipment for the disaster area free of charge at the first time. At the same time, Korean Americans are also active in many social activities, such as the good voice of Jiande City, the dinner party for the elderly on the Double Ninth Festival, the spring wind action of Jiande City Environmental Sanitation Institute, the support for college students in need, and the cooperation with the local government to build parks for villagers.

Enhance brand value with technological innovation

"If we can't take advantage of the waves, we will be eliminated by the new era," said Lin.

In recent years, with the wave of big data, artificial intelligence and Internet, North Korea and the United States have actively responded to the call of national quality improvement, strengthened scientific and technological transformation, extended the product service field and expanded marketing channels. Today, Chaomei has the first-class testing center, R & D center and e-commerce center at home and abroad. The company develops and produces two series of products of more than 100 models and specifications, namely respiratory protection and daily chemical washing. It has obtained 4 invention and 35 utility model patents, and its annual output value has increased from 3 million yuan in 2000 to more than 200 million yuan.


Internet of things management system in chao mei

According to Lin Jinxiang, the company's new Internet of things management system, which has been put into commissioning, further promotes the DPRK and the us to improve production efficiency and stabilize product quality, and takes the lead in realizing the controllable and visual process from raw material procurement, production to sales. "China is a big manufacturing country, but in recent years, the international and domestic environment have put forward higher requirements for manufacturing industry. With the disappearance of demographic dividend and cost advantage, the traditional growth mode of manufacturing industry is difficult to sustain. We need to solve problems with the help of technological innovation and improve our own competitiveness."

Promoting wisdom, Chaomei and building national brand朝美林锦祥——国内呼吸防护领域领跑者4.png

President Li Jianhua (third from the right) and his delegation from China Textile Business Association visited Chaomei


When it comes to enterprise inheritance, Lin Jinxiang has his own opinion, "inheritance is not simply to leave the enterprise to the children for management, but as an experienced helmsman to make suggestions on their important decisions, so as to make the enterprise transition smoothly. To leave a more standardized enterprise to the younger generation is more effective with less effort than being around them all the time. "

As he expected, the addition of "the second generation of creation" has enabled the development and inheritance of the Korean American spirit and added new impetus to the enterprise. Lin Yanwei, the eldest son of Lin Jinxiang, is now the deputy of Hangzhou Municipal People's Congress and vice chairman of Jiande Federation of industry and commerce. He has been recommended as an excellent professional manager of Zhejiang Province by Zhejiang safety and health protection products industry association and is responsible for product sales in the company. Lin Yanfeng, the second son, is the Secretary of the Party branch of the enterprise, a member of the expert group of the labor protection products industry in Zhejiang Province, and a leader in science and technology. He is mainly responsible for the production. Most of the R & D and improvement of the Korean American independent production line come from his own hands.

Lin Jinxiang said that he has made a lifetime of labor insurance and made many friends. Labor protection is a very positive energy business, in addition to making a living, but also to protect the health and safety of others; it is a very responsible business, the production of labor protection supplies, but also to strive for perfection, adhere to quality. The feelings of the labor protection person are embodied in him incisively and vividly. In order to better serve the industry and fully promote the progress of the industry, Lin Jinxiang served as the only vice president of labor protection products industry in China Textile Business Association and the president of Zhejiang safety and health protection products industry association, setting an example and wholeheartedly serving the labor protection industry.

"Don't forget your original intention, keep moving forward and always follow the party." Lin Jinxiang promotes enterprise reform and development with high-quality team building; realizes "made in Zhejiang" with high-quality enterprise development; strides to high-end intelligent manufacturing and promotes "wisdom faces beauty". Speed up independent innovation, optimize the existing system, and Chaomei is striding forward in the new journey of building a national labor insurance brand, showing its big brand responsibility, and contributing more to the occupational health of Chinese workers! (Shi Yibing, editor of China labor insurance network)